Topic
CRM and customer relationships
Your real asset isn't your stock: it's your customers and their history. A well-kept CRM tells you who to follow up with, when, and with what. Here we talk pipelines, segmentation, follow-ups and loyalty, African-commerce style: simple, on WhatsApp, no bloated machinery.
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Frequently asked questions
I have 200 customers in my WhatsApp contacts - is that already a CRM?
It's a starting point, but without purchase history or tags, you don't know who's worth gold. A real CRM shows you who buys often, who abandoned a cart and who hasn't been heard from in three months.
Which follow-up brings in the most money?
The abandoned cart, almost every time. A message sent a few hours later, with the payment link, recovers a significant share of lost sales.
How do I segment without spending my evenings on it?
Automate the tags: new customer, big spender, inactive 90 days. Three well-used segments beat twenty categories that never get touched.
