Topic
E-commerce in Africa
Selling online in Africa is nothing like selling online in Paris or New York: here, the storefront is often WhatsApp, payment means Mobile Money, and delivery gets worked out case by case. This is where we gather our guides to launch, run and grow an e-commerce business that fits the realities on the ground.
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Frequently asked questions
What are the best channels for selling in Africa?
WhatsApp first, by far. Then Instagram and TikTok to attract people, and an online store to build credibility. Marketplaces like Jumia can help out, but they take a commission on every sale.
Which payment methods work best?
Mobile Money remains the standard: Orange Money, MTN MoMo, Wave or M-Pesa depending on the country. Card payments are mostly for the diaspora, and cash on delivery reassures first-time customers.
Do you need a website to get started?
No. Plenty of merchants make their revenue entirely on WhatsApp with a catalog and payment links. The website comes later, once the brand grows.
