Topic
WhatsApp Business
WhatsApp is the channel where your customers actually reply: open rates close to 98%, versus 20% for email. Here we cover the official API, catalogs, campaigns, AI assistants and everything that turns a conversation into a sale - without putting your number at risk of a ban.
Tarifs WhatsApp Business API en Afrique en 2025 : le guide simple pour comprendre, calculer et mieux payer
Un guide clair et concret pour comprendre les tarifs WhatsApp Business API en Afrique en 2025, avec les types de messages, les fenêtres 24 h et 72 h, les appels API, les tableaux de prix, des exemples réels et des conseils pour payer moins.
Frequently asked questions
What's the difference between the WhatsApp Business app and the official API?
The free app is fine when you're starting out on your own. Meta's official API unlocks campaigns, AI assistants, multiple users on the same number and unlimited volume, all without any risk of getting blocked.
Could my number get banned?
Not if you go through the official API with approved templates and opted-in contacts. It's mass sending from the regular app that gets numbers taken down.
How much does a WhatsApp Business conversation cost?
Meta charges per 24-hour conversation, with rates that vary by country and message type. Conversations started by the customer in response to a Click-to-WhatsApp ad are free for 72 hours.
