Topic
Meta ads and Click-to-WhatsApp
The ads that work best in Africa don't send people to a website: they open a WhatsApp conversation. Click-to-WhatsApp campaigns cost less per contact and convert better - provided you know how to qualify and follow up afterwards. Here we break down budgets, creatives and journeys.
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Frequently asked questions
Why Click-to-WhatsApp rather than a website?
Because African customers buy through conversation. A click that opens a chat converts better than a website that has to load, and Meta gives you 72 hours of free conversation behind every click.
What budget do you need to start?
You can run a serious test from 2,000 to 5,000 FCFA per day on a single audience. The classic mistake is spreading a small budget across five campaigns.
What do you do with contacts who message but don't buy?
That's where profitability is won: qualification by an AI assistant, a tag in the CRM, then automatic follow-ups. The contact who doesn't buy today often buys on the second or third message.
