Topic
Social media and content
Content has become your best salesperson: a TikTok video that takes off brings in more customers than a week of prospecting. The game is turning views into WhatsApp conversations, then into sales. Content strategies, calendars and tools, no smoke and mirrors.
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Frequently asked questions
Which network should I focus on first?
The one where your customers are, not the one that's trendy. Fashion and beauty crush it on TikTok and Instagram; B2B and services play out more on Facebook and LinkedIn.
How often should you post?
Three useful pieces of content a week you can sustain beats a two-week sprint followed by three months of silence. Consistency beats intensity.
How do you turn views into sales?
One call to action, always the same: message me on WhatsApp. Link in bio, link in the comments, QR code in the shop. From there, the conversation does the work.
